How a UX Redesign Delivered +2% Revenue: The Kamil Koç Case Study (ECHO Award 2019)

Hand holding a smartphone showing a booking and delivery app interface, representing a ticketing UX redesign

How a structured UX audit and iterative redesign of kamilkoc.com.tr delivered +2% revenue and the ECHO Award 2019. The specific design decisions across search, seat selection, and checkout — and the lessons that apply to any conversion-focused redesign.