AI search demand has more than tripled while classic SEO interest contracts. This guide explains GEO and AEO, how they differ from SEO, and a step-by-step playbook to get your brand cited by ChatGPT, Perplexity and Google AI Overviews.
AI-readiness is the single thread connecting Sydney’s biggest 2026 trends in AI engineering, SEO, digital marketing, and UI/UX. Why using AI as infrastructure — while keeping strategy and experience genuinely human — is the real competitive differentiator.
Google’s AI Overviews and tools like Perplexity and ChatGPT have changed what SEO means. A practical guide to AEO and GEO — optimising for citation in AI answers, zero-click search strategy, E-E-A-T, and schema markup for 2026.
