Live events have partial owners and, finally, real measurement. Do they need a UX architect? Part 4 makes the case and the counter-case, and scopes what an Experience Architect for live events would actually do.
In live events the audience experience is designed by a coalition of partial owners — artists, producers, venues, ticketing vendors, marketers, authorities — and nobody owns the whole journey. Part 2 follows the risk and the money.
How much is UX really considered in performing arts, festivals and sports? Part 1 maps the academic vocabulary of live-event experience: servicescape, festivalscape, sportscape, eventscape and experiencescape.
